MAXICASTER incorporates a full array of features and functionality off-the-shelf including:
The solution can be deployed as an end-to-end IPTV and OTT platform for open and closed environments, or as a complement to an existing video solution. Either way, we handle the technical complexity while still ensuring the power remains in your hands.Multiscreen and reference clients Content Management and Merchandising
CMS & Merchandising
The MAXICASTER back-end includes an advanced Content Management System as well as tools to create and manage versatile packages and services tailored to target subscribers. Channels, advanced network recording such as nPVR and Catch-up TV, VoD libraries and other content types can be easily bundled together to create compelling subscriber offers whilst ensuring content requirements and restrictions are tightly enforced. Advanced segmentation capabilities ensure services and campaigns reach the right users regardless of their location or preferred device.
Business rules can be established to link bundling and up-sell options to the core service based around specific usage criteria (i.e. offering a subscription-based sports package once a user watches a pre-determined number of football-related programs in a week). In the same way services and packages can be tied to specific time settings – ideal for establishing service packs around specific events.