10 Sep 2015
Partnership to cater to video services market
London, United Kingdom and Bangalore, India - September 9, 2015: Wipro Ltd. (NYSE:WIT), a leading global information technology, consulting and business process services company today announced a partnership with Maxicaster, an end-to-end online managed and operated multiscreen TV solution provider.
This alliance will enable Wipro to offer its integration capabilities & professional services on top of Maxicaster's multi-screen platform solution. The Maxicaster platform, coupled with the complete managed back-end services from Wipro, incorporates all elements required to launch and manage a next generation TV and multiscreen service.
Focused on service providers, broadcasters, media companies and retailers, the complete solution can be delivered with an advanced array of features and functionality within weeks. The solution supports all major devices and Operating Systems offering an intuitive & advanced content & service discovery experience.
"Wipro sees the OTT video market maturing at a significant pace with broadcasters, mobile operators and studios rolling out their services and firming up their media strategy. Wipro is investing heavily in building a next gen cloud- based solution portfolio. These investments coupled with the Maxicaster partnership will help in positioning Wipro as one of the most innovative and competitive cloud- based media solution providers," said Malay Joshi, Global Head of Media Vertical, Wipro Limited.
"This partnership not only gives us a powerful video OTT platform to serve traditional broadcasters at a significantly lower cost-to-serve model, but also more significantly, a capability to give video content providers an easy to set up cloud based D2C model with enhanced digital experience" he added.
"MAXICASTER are committed to helping ease the typical barriers faced by Service Providers and Broadcasters entering the online and multiscreen market. Joining forces with a company with the scale, expertise and unwavering commitment to customer satisfaction as Wipro extends the market possibilities exponentially. Our combined capabilities covers all aspects associated with launching and sustaining a service which in turn facilitates a truly managed and operated video capability for our customers," said Andrew Brown, COO, Maxicaster.
MAXICASTER is the international arm of Finnish TV Service Provider MAXISAT. The company builds on 10+ years of experience developing, implementing and operating IPTV and online solutions to deliver online multiscreen solutions to the Service Provider, Broadcaster and Content markets. MAXICASTER represents a truly end-to-end service incorporating all elements required to launch and manage a Next Generation TV service.
About Wipro Ltd.
Wipro Ltd. (NYSE:WIT) is a leading Information Technology, Consulting and Business Process Services company that delivers solutions to enable its clients do business better. Wipro delivers winning business outcomes through its deep industry experience and a 360 degree view of "Business through Technology" - helping clients create successful and adaptive businesses. A company recognized globally for its comprehensive portfolio of services, a practitioner's approach to delivering innovation, and an organization wide commitment to sustainability, Wipro has a workforce of over 150,000, serving clients in 175+ cities across 6 continents. For more information, please visit www.wipro.com